What does cpm mean? View the definition of cpm and all related slang terms containing cpm below:
cost per 1000 impressions
Usage of CPM
The abbreviation CPM stands for cost per 1000 impressions. It's a common term used in digital advertising to measure the cost effectiveness of an ad campaign. CPM is calculated by dividing the total cost of the ad campaign by the number of impressions, which refers to the number of times the ad is displayed to a user.
Example 1 of CPM used in texting: "Hey, the CPM for our latest ad campaign is $5. Do you think that's a good price?"
Example 2 of CPM used in texting: "The CPM for our social media ads is higher compared to our display ads. Let's try to optimize them."
Example 3 of CPM used in texting: "We need to reduce our CPM for this campaign. Can you suggest any changes to the targeting or creative?"
Label the example text messages as Examples of CPM used in texting.